Today we live in an expertise-driven financial system the place some people are selecting connections over possessions and letting their hearts drive brand loyalty. It’s a habits shift that is forcing corporations to rethink the best way they engage and nurture their prospects. And it is the motivation behind experience-primarily based companies. Over the final 4-5 years, brands that originally entered the market via a marketplace strategy and have seen success are starting to shift their focus into constructing their on-line retailers.
CEO Today Online and CEO Today magazine are devoted to providing CEOs and C-stage executives with the most recent company developments, enterprise news and technological innovations. From outstanding customer service to in-individual events and online communities, experience-primarily based companies offer plenty of classes for businesses of all sizes. Here are a few things to bear in mind before venturing into the experience economy.
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