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Strategy for Maintaining Business in the Middle of the COVID-19 Pandemic

The outbreak of the corona virus case greatly affects the lives of many people, in terms of health, education, including the economy. The growing number of Covid-19 cases has slowed the pace of a number of businesses. Moreover, the community is currently reducing activities outside the home such as holidays or shopping.

The wheels of the economy are slowing down, markets are sluggish, turnover is declining, so is productivity. The government has also prepared stimulus to help boost the economy and maintain purchasing power, especially for MSMEs. But as business people, of course we must also prepare a strategy. What can we do to stay afloat when faced with situations like this?

Show Concern

Show your sensitivity in responding to this pandemic. Maintain good communication with customers. Be careful in promoting your product or service. Don’t let your brand be impressed like taking advantage of the situation to talk about yourself and make a profit. This will give a bad image to your business.

One of the things you can do to show concern is to take actions that focus on the public interest, for example sharing facts about how to prevent corona viruses or CSR programs such as providing tangible support to those affected.

If in doubt, just give the message that you care about the people affected by Covid-19. This message can you convey through the means of communication that you normally use, such as email or social media.

Give Positive Distraction

Uncertain situations make many people feel worried and stressed. Conditions like this are not the right time to promote sales. Not only because a strategy like this can turn around to attack your brand, but also most likely will not be on target and achieve the desired target.
Instead, think about how your brand can provide positive distraction to your audience, one of which is by building stories. For example, you can tell about your concern for the community and surrounding communities, your vision as a brand, and so on. Of course, with the right delivery.

Use this time to rebuild the spirit of many people. Positive stories can calm the mind. Some brands do this by building interesting stories about their customers rather than about their own brands. If you decide to do this, always remember to be sensitive in conveying every message.

Perform Transactions Online

To avoid the spread of the corona virus, as much as possible avoid direct transactions. Moreover, transactions can now be easily done online, such as m-banking or internet banking. So you don’t need to bother coming to the bank. Currently the average bank already has its own application so you can monitor every transaction you make in real time.

Review the Budget & Maintain Cashflow

Business finances are crucial things that need attention especially in these conditions. Carefully and carefully managed finances can risk your business continuity. The budget is a picture of a business budget that is important to do, both to evaluate the work and make plans and targets for the next period or year.
In situations like this, business people must be wise in making decisions. Is there a budget that can be cut to cut expenses? How about the cash flow? Make sure each transaction is recorded properly and neatly so that cash flow remains balanced.

Switch the Sales Strategy to Online

In situations like this where people minimize direct interaction, people’s shopping behavior also changes. Many activities and transactions are turning online. One way to deal with this disruption is to readily adapt to the situation, such as shifting sales strategies to online either through online shop websites or social media.